Alfie Bricknell

Alfie Bricknell is a British social media strategist and content creator based in Marbella, helping coaches and personal brands turn short-form video into visibility, trust and new clients.

He began his career in the music industry, promoting emerging artists through social media, helping them secure larger gigs and gain the attention of record labels. He later expanded into creating social media strategies and content for businesses before specialising in the coaching and personal-brand space.

Alfie is particularly interested in how AI is reshaping social media: from the way content is created and consumed to the growing importance of authenticity, storytelling and human connection online. Through his work, he explores how brands can use AI effectively without allowing automation and generic content to dilute their identity or damage their online presence.

A natural storyteller and podcast host, Alfie brings a practical, hands-on approach to personal branding and short-form video, helping people create content that feels human, builds credibility and converts attention into meaningful opportunities.